In the business community, CRM is well known. It stands for Customer Relationship Management. But in some circles, it has become known as CE, which stands for Customer Engagement. Regardless of what you call CRM, the concept includes three main components: Sales, Marketing, and Customer Service.
In this second part of a 3-part blog series, brought to you by Bond Consulting Services (BCS), we’re going to look at how Microsoft Dynamics 365 delivers CRM for marketing.
What Is Dynamics 365 for Marketing?
In a nutshell, it is marketing automation software powered by the Microsoft cloud. Microsoft Dynamics 365 for Marketing enables you to grow your business by finding and nurturing more sales-ready leads, and by moving beyond basic email marketing. All powered by Dynamics 365.
What Does Dynamics 365 for Marketing Deliver?
- Multi-channel campaigns – Create and run multi-channel campaigns to attract the best leads from email marketing, web landing pages, LinkedIn, webinars, phone calls, and events.
- Lead management – Easily track campaigns and analyze results to build profitable long-term relationships.
- Sales and marketing alignment – Align your sales and marketing teams using this solution that lives together with Dynamics 365 for Sales on the same platform.
- Marketing analytics – Track campaign performance and identify your best lead sources and marketing activities with configurable dashboards.
- Event management – Attract more attendees and improve event experiences by managing webinars and in-person events with an easy-to-use portal.
Dynamics 365 for Marketing Drives Results
You will generate more leads across multiple channels by targeting the right audience and bringing in leads from LinkedIn by easily connecting with LinkedIn Lead Gen Forms.
You will close more deals by organizing events and webinars that generate leads and strengthen relationships.
You will maximize your marketing ROI by sharing one source for sales and marketing information through connected, automated processes that engender smarter decisions.
Take the next step
Contact us for more details. Visit us at www.BondConsultingServices.com or just pick up the phone and call 562-988-3451.
